It was just a few short months ago that I graduated from college. During those years I lived in a “college” house (where the floors were sinking), with a “college” budget (Ramen was a dinner staple), and had a “college” cleaning ethic (our vacuum was broken for over a year). Needless to say, this combination didn’t bode well when my landlord demanded we deep clean our house or pay $300 to have it done before we moved out. After discovering that the few cleaning supplies my roommates and I had were expired or empty, off to Target we went. It was there, amongst the Windex and Clorox, that I first saw Method.
With four out of five roommates being design majors and the fifth having impeccable taste, we were all drawn to the beautiful packaging of the method products. Upon closer inspection, I realized that the cleaning supplies were being advertised as environmentally conscious too… This seemed suspicious. But just as I was coming to terms with the fact that these products had outer beauty and inner beauty, the price tag came into my view. I was sold. After using the products, I can say that Method made cleaning fun! Well, not really. But it did make the cleaning go faster since the products worked so well. And now I have some endearing, decorative bottles that I don’t feel the need to hide in my closet.
Even though Method products are technically just cleaning supplies, I found it inspiring that a company had taken the time to redevelop and actually redesign such a commonly used product all for the greater good. Most cleaning products are full of harmful chemicals to both the environment and to us. The founders of Method, Eric and Adam, realized that a simple reevaluation of these products could spark social change, not just in our houses, but in the world one day as well. Here is a summary of their philosophy and the list of principles their products adhere to:
“Eric knew people wanted cleaning products they didn’t have to hide under their sinks. And Adam knew how to make them without any dirty ingredients. Their powers combined, they set out to save the world and create an entire line of home care products that were more powerful than a bottle of sodium hypochlorite. Gentler than a thousand puppy licks. Able to detox tall homes in a single afternoon.”
CLEAN. At method, we’re happy about what we do. Sometimes we’re even a little giddy. But when it comes to the effectiveness of our products, we’re dead serious. They work. How could we be happy if they didn’t? Our cleaners use powerful formulas made with naturally derived surfactants that work by dissolving and removing dirt. Our team of green chefs (aka formulation chemists + product designers), ensure that our products are not only highly innovative, but also highly effective.
SAFE. Cleaning can be a chore. Stinging eyes, burning lungs and headaches aren’t just unfortunate side effects of a well-kept home. They’re warning signs. That’s your body telling you, “Don’t use this. This is bad for you.” Our greenskeeping team rigorously assesses every ingredient we use, so we can be completely sure of its safety. That’s why method’s entire product line is both people- and pet-friendly, specially formulated to put the hurt on dirt without harming a hair on you or your loved ones’ heads.
GREEN. We’re in business to change business. At method, we see our work as an amazing opportunity to redesign how cleaning products are made and used, and how businesses can integrate sustainability. Our challenge is to make sure that every product we send out into the world is a little agent of environmental change, using safe and sustainable materials and manufactured responsibly. Little green soldiers in the battle of doing-well-by-doing-good, if you will. This is why we make our bottles from 100% recycled plastic, why we constantly seek to reduce the carbon emitted by our business (and why we offset the remainder), why we never test on animals, why we design innovative products using natural, renewable ingredients, and why we’re transparent about the ingredients we use, how we make our products, and what our track record is as a green business.
DESIGN. Most companies treat product design like it ain’t no thang. At method, we believe product design is a thang. It’s very much a thang. So when we were figuring out how to package our products, we enlisted world-renowned designer Joshua Handy to sculpt some of the finest pieces of recyclable plastic art this side of MoMA. Form, meet function. Function, form. You two play nice.
FRAGRANCE. Some companies might think that ammonia or bleach is the fragrance of clean. At method, we’re for flowers. Also fruit. Maybe an herb here or there. We’ve noticed that some home products lead to rapid breath-holding and window-opening. But no one holds their breath while slicing a grapefruit. So we’ll stick with that.