There is a growing buy-to-give movement occurring both due to consumer demand and organizations desire to create positive change. People want to know where their product is made, who made it, and what it is doing for the greater good of humanity or the environment.
Now, when consumers want to make a purchase, whether it is a t-shirt, makeup, a pair of shoes, or a bottle of shampoo, they can locate a company that matches their needs while supporting a worthy cause. These products may generate this support by giving back a percentage of sales donated to a charitable cause, a tangible good given to a person in need (one for one model), or the good creates unique employment opportunities for underserved communities.
Anchal’s model falls into the last category. We provide economic & educational opportunities for women trapped in the sex trade and our artisan made products fund the project.
I believe people inherently want to make a difference in the world and conscious consumerism is one tangible way to do so.
Here are three ways you can give back this holiday season:
1. Give a handmade product. A product that is beautiful, is simply a beautiful product. But a product that is beautiful and connects you deeply enters a world of personal meaning. Our one-of-a-kind scarves & quilts make perfect gifts for everyone on your list. Not only do these products connect you to an artisan in India, they help provide a new life to the maker. Find the perfect gift here.
2. Give the gift of activism. The Anchal Advocate Packet provides all the tools you need to get involved, make a difference, and have fun doing it. The kit offers entertaining activities, posters, postcards, stickers, recipe cards, and more! Get more details here.
3. Give a Charitable Donation. For the person who has everything, consider making a charitable donation in their name. Underwrite an educational workshop or help us purchase material for our artisans. When you make a donation, we will email you a card for your loved ones. Learn more here.